Hello!
I'm Brandi
An Ohio-based designer and creative leader with over 7 years of experience.
I specialize in
Marketing Design
Brand Design
Design Ops
Brand Governance
My approach
How I work
Understand the business
I believe strong brands begin with a deep understanding of the business behind it so a strategic brand foundation can be made to drives sales and connect with customers.
Build systems to scale
To ensure scalability, I always prioritize design systems and workflows that improve efficiency and allows my team to work confidently.
Design for the customer
Designing for experience shouldn't be limited to product or UX design, that's why I prioritize the customer experience and their needs at every brand touchpoint.
My Values
What I believe in
Sweat the small stuff
I’m all about the little things that make a big difference. Every detail is a chance to make something work better. Settling for “Eh, good enough” is never good enough.
Measure twice, cut once
I’m a planner by nature. I’m always thinking ahead to identify problems before they ever happen and ensuring objectives are completely understood before work is started.
Protect the brand
I’m committed to keeping everything on brand. From design to messaging, I’m all in on brand governance and consistency across every branded touchpoint.
If something seems off, fix it
If something feels wrong, I’m the first to dig in and figure out why and make it right. The longer something is neglected, the harder it will be to fix in the future.
My skills
What I do best
Design & Creative
Marketing Design • Brand Design • Print Design • Web Design • Brand Strategy • Creative Direction • Design Ops • Design Systems • Brand Governance • Design Project Management
Software
Adobe Illustrator • Adobe InDesign • Adobe Photoshop • Adobe XD • Figma • HubSpot • Wix Studio
My Journey
The story so far
From working in both corporate and startup design teams to building and scaling my own brand, I’ve gained a deep understanding of how design operates at every level.
May 2023 - Present
Senior Designer
Second Nature
November 2019 - May 2023
Founder & Designer
Pepperko Digital
May 2019 - November 2019
UX Designer
The Cincinnati Insurance Companies
January 2018 - November 2019
Graphic Designer
The Cincinnati Insurance Companies
2016 - 2018